Does Mark Zuckerberg actually believe that "privacy is no longer a social norm" or is he simply ingratiating Facebook more thoroughly into our popular and collective conscience or is he rationalising the decision to change 350 million users privacy settings?  Facebook's popularity is based on the sharing of personal information.  If we as a society rejcted Zuckerberg's assertion that privacy is no longer a social norm, then sites like Facebook would fall out of favour, or certainly become less pervasive -- and invasive.

Identity thefts are dramatically on the rise invariable due, at least in part, to the posting of all of our personal information for all and sundry to see?  Recent changes in Facebook's privacy settings (which were compelled, at least partially, by the Canadian Privacy Commissioner) are a start.  Personally, I get the sense that Facebook users are more upset by yet another change to the layout than they are to the global changes in privacy settings.  If that is the case, perhaps Mark Zuckerberg is right.  Perhaps the expectation of personal privacy is no longer an expectation in this digital age.